The programme

From surviving Switzerland's financial system to owning it.

Roots to Riches is a complete financial coaching journey, built specifically for immigrants in Switzerland. From clearing debt and building a budget that works, all the way to pensions, tax optimisation, and long-term wealth building.

Apply for the programme โ†’
Supporting resources can be provided in French or German as needed
๐Ÿ‡จ๐Ÿ‡ญ Swiss Money Coach ยท Flagship Programme

One programme. Every financial topic that matters in Switzerland.

Most financial education treats each topic in isolation, a course on budgeting here, a webinar on pensions there. Roots to Riches is built differently: it connects the dots across your entire financial life, because the decisions interact.

Your Pillar 3a choice affects your tax bill. Your debt situation affects how much you can invest. Your canton affects how aggressively you should optimise. Roots to Riches holds all of that together in one coherent, personalised journey.

Delivered 1:1, paced to your situation, in English, with supporting resources in French or German available throughout.

Book a discovery call โ†’
Module 01

Financial Foundation

Budgeting that fits Switzerland's cost of living. Cash flow clarity. The financial baseline everything else builds from.

Module 02

Debt Management

Clear a strategy for existing debt, personal loans, credit, leasing, and build the habits that prevent it returning.

Module 03

Swiss Pension System

Pillars 1, 2, and 3a explained and optimised for your specific permit type, canton, and career timeline.

Module 04

Tax Optimisation

Cantonal tax strategy, deduction mapping, withholding tax for B permit holders, and smart filing decisions.

Module 05

Investing from Switzerland

Swiss brokerage landscape, UCITS vs US ETFs, dividend withholding, and building a long-term portfolio from here.

Module 06

Wealth & Legacy

Long-term wealth architecture, including cross-border wealth if you hold assets or family in another country.


Who this is for

Roots to Riches is the right fit if any of these describe you.

โœˆ๏ธ

You arrived in Switzerland within the last 1โ€“7 years

You're past the initial settling-in phase but haven't yet built a proper financial plan for life here long-term.

๐Ÿ“Š

You earn a Swiss salary but don't feel financially ahead

Switzerland's salaries are high but so is the cost of living. If your income doesn't feel like it's building anything, that's fixable.

๐Ÿงฉ

You understand some pieces but not how they connect

You know Pillar 3a exists. You've heard about cantonal tax differences. You don't yet have a picture that holds it all together.

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You're building wealth across borders

You have financial ties to another country, family, property, or investments. You need a coach who understands that complexity.

Investment

One programme. One clear price.

Roots to Riches

Complete financial coaching programme ยท Delivered 1:1 in English

CHF 495
Full programme ยท payment plans available

Everything included

โœ“ 8 ร— 60-min 1:1 coaching sessions
โœ“ Full financial situation audit (session 1)
โœ“ Personalised budget & cash flow plan
โœ“ Debt clearance strategy
โœ“ Pillar 2 + 3a optimisation plan
โœ“ Cantonal tax review & deduction map
โœ“ Investing starter plan for Switzerland
โœ“ Wealth & legacy session
โœ“ Written session summaries throughout
โœ“ WhatsApp access between sessions
โœ“ Supporting resources in French or German as needed
โœ“ 30-day post-programme check-in
How it works

From first conversation to financial clarity.

Step 01

Discovery call

Free 20-minute conversation about your situation. We confirm Roots to Riches is the right fit, no obligation either way.

Step 02

Financial audit

Session 1 is a full picture audit, income, debt, pensions, tax situation, goals. The foundation everything else is built on.

Step 03

Module by module

We work through each topic at a pace that fits your life, not a rigid schedule, but a structured progression with clear outcomes.

Step 04

Implementation & check-in

You leave each session with specific actions. The programme ends with a 30-day check-in to review what's been implemented.

Questions

Before you apply.

How long does Roots to Riches take?+
The programme runs across 8 sessions, typically delivered over 3โ€“4 months, one session every two to three weeks. The pace can flex to fit your schedule. Some people move faster, some slower; what matters is depth of implementation, not speed of delivery.
Are resources available in French or German?+
Sessions are conducted in English. Supporting resources including worksheets, guides, and summaries can be provided in French or German as needed. Just let Toni know your preference when you book.
Are you a licensed financial advisor?+
I'm a certified financial coach (FPWM, CMSA), not a licensed financial advisor or asset manager. I help you understand your options, build a strategy, and implement a plan, but I don't manage investments on your behalf or provide regulated advice. Where a licensed advisor is needed, I'll tell you.
What if I have debt, is this programme still right for me?+
Absolutely. Debt management is Module 02 for a reason, it comes before pensions and investing because the order matters. Many people in Roots to Riches start with debt and finish with a functioning investment strategy. The programme is designed for exactly that journey.
Do you offer payment plans?+
Yes. The programme can be paid in full (CHF 495) or split across monthly instalments. Mention this on your discovery call and we'll find an arrangement that works.
Which permit types do you work with?+
B permit, C permit, G permit (cross-border workers), and newly naturalised Swiss citizens. Your permit type significantly affects your tax situation, particularly for B permit holders on withholding tax, and I address this specifically in the programme.

Ready to start your Roots to Riches journey?

Book the free 20-minute discovery call. No pressure, no commitment, just an honest conversation about where you are and where you want to be.